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Live chat and Google Analytics integration

Live chat integration with Google Analytics lets you check GA reports on a number of your Live Chat Window loads. It also allows you to track a number of initiated chats and a number of sent offline messages as events.

Visitor Live Chat Window Loads

The number of Live Chat Window loads will be available in your GA reports in Real-Time / Content and Behavior / Site Content sections as visits for the following URLs: /messenger/your-account-hash.html or /messenger/your-account-name.html

Live Chat Analytics Events

Two types of events are pushed to your Google Analytics account:

  • Chat Started - this event is pushed when a visitor fills out the pre-chat form and clicks 'Start Chat' button, i.e. when a chat room is loaded
  • Offline Message Sent - this event is pushed when a visitor initiates an offline message sending

In your Google Analytics reports you will see pushed events in Real-Time / Events section and in Behavior / Events section these events will be arranged by date.

To enable the integration, please do the following:

  1. Log into your Provide Support account Control Panel and follow there Account Settings / Analytics page
  2. Enter your GA tracking ID to the 'Google Analytics Tracking ID' field
  3. Optionally define your own Category, Action and Label names for 'Chat Started' and for 'Offline Message Sent' events
  4. Save your settings

You may want to see traffic sources for visitors who initiated chats. This means that you would need to set up cross-domain tracking in your GA property as visitors are moving from your domain to chat window domain and backwards. We've already done everything possible from our side to make this working. But one adjustment can be done from your side only: you need to add your own domain and our domain to referral traffic exclusions in your GA property settings

Please use the following instruction to exclude domains from referral traffic:

If you use direct link to chat, you will need to pass _ga cookie value from your website to chat window. For this just add the cookie name and value to direct chat link as a parameter.

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