GDPR compliance is demanded of all businesses handling EU citizens’ data by 25 May 2018. For companies across every industry, the paradigm of data privacy has changed fundamentally. Under GDPR, companies must follow uniform rules on how personal data is processed or face severe penalties.
These data security rules are applied to all companies using live chat technology as communication channel. Thus they need to adapt their data processing policies. Provide Support developed tools to meet these rules and help businesses to follow data protection regulations. >>>
2018 year was very productive and rich for new features in Provide Support. A complete system redesign made it possible to add new functionality and start working on major upgrades which will help to improve live chat customer experience and increase customer engagement and customer support team productivity.
Modern embedded chat window
Light built into your website page chat window will become part of your website and will let your customers easily contact you while they are browsing your website. The following features are available with new embedded chat window: >>>
Live chat has become integral part of modern e-commerce websites. No matter whether you are a large retailer or run a small business, live chat feature added to your website will help you not only interact with your customers in real time but also engage prospects while they are browsing your store. In this blog post you will find useful recommendations for choosing the right chat window for your website. >>>
Holidays provide a great opportunity for companies not only to sell more to repeat clients but also to acquire new customers. Together with a great opportunity to gain, comes a big chance to lose customers in the holiday season if you offer them bad customer service.
Customer service is almost always the first impression a customer will have with your company, so it is important to handle it the right way and not scare your customers away.
The survey says that 60% of consumers would be “unlikely or very unlikely” to give repeat business to a company that had given them bad service in the past.
And repeat customers that continue to support your brand over time will spend 67% more than new customers. So it is well worth it to give your time and attention to managing the busy customer flow well in the holiday season.
The French writer Antoine de Saint-Exupéry is credited with saying “A goal without a plan is just a wish.”
It is generally understood that the goal in customer service is to have effective communication with customers, which will result in customers being satisfied and will produce more revenue for the company in the end.
However, what is effective communication? What does it include and how a company can achieve it? Breaking down your plan into smaller sections which are easy to understand and convey to employees is the way to go.
Have you ever thought about why you are losing customers? Perhaps you are giving them a reason to leave?
A study from NewVoiceMedia found that:
- 67% of customers left a company due to poor service
- 10% have switched more than 5 times in the past year
- $430 is the average loss per customer
On the whole, all those service failures cost to businesses in the United States $75 billion per year.
Losing income, however, is not the only consequence of losing a customer. Angry and frustrated customers can hurt your company in many other ways. For example, they can spread negative word-of-mouth about your company or leave negative online reviews in social media and other online resources.
One of the main reasons customers get frustrated and want to leave is when companies don’t respond to their service requests. >>>
Genuine customer feedback creates opportunities for companies to earn more loyal customers, those who know that they can speak out about their problems and that they will be addressed.
It also helps to:
- measure customer satisfaction
- improve products and services
- show that you value customers’ opinions
- create the best customer experience
- establish reliable source of information to other consumers
- collect data that helps taking business decisions
Most customers ignore survey requests unless they have something very positive or very negative to say. The main reasons for this are that surveys often reach customers at inconvenient time and the customer doesn’t see any real value for themselves in completing the survey. And even if the customer has taken the survey offered, this often results in very generalized responses, which don’t give you as a company much insight about the customer or what their interests and difficulties are. >>>
Have you ever encountered a situation when you would click the live chat button on a website promising instant online help and you would not reach anyone? I did. At other times, I would contact live chat support and instead of finding an answer to my question, I would be escalated to another person who would say that they will check the information and email me later.
I do understand that some questions take research and some issues take time to be diagnosed and fixed.
And still, I feel frustration in many such situations, especially when I have to explain the issue over and over again to another agent or repeat the same things in email later. As a customer, I want to be helped here and now while my question is still relevant and the issue is current.
Perhaps similar customer experiences are the reason first contact resolution remains an important metric in customer service. According to the Customer Experience Executive Report by CCW Digital, 70% of customers consider first contact resolution the most important factor when interacting with a company, yet only 10% of companies believe they excel at its delivery. >>>
Proactive communication is an important part of customer service. It helps to facilitate the customer journey and inspires customers to stay loyal to the company.
CEB Global study found that for every ten customers who have a high-effort service experience, nine will become disloyal and eight will say something negative about your brand to others.
What other benefits does proactive communication bring to a business?
At some moments customer service job can be a challenge. Dealing with different people and trying to meet their expectations is not an easy task. It takes patience, sharp intellect and I would even say wisdom to navigate through the various customer moods and still provide a professional service.
In this article I would like to review the biggest customer service challenges based on my own experience. I would like to share with you what I found worked best for me to overcome them and I hope my experience will be of use to you as well.
So let’s begin. >>>