Customer engagement is the future of e-commerce. – Brennan Loh, head of business development of Shopify
Now that global consumers are able to purchase nearly anything they wish on whatever device they want and wherever they happen to be, the eCommerce customer experience has dramatically changed. And while competition has grown and will continue to grow (according to Big Commerce, eCommerce is growing 23% year-over-year), businesses of all sizes ultimately must learn to separate themselves from competitors. The best way to do that is through improving customer engagement.
Whether you have just set up an eCommerce business or have been running one for years, you might need to take a closer look at the quality of your customer engagement practices. The infographic below explains why eCommerce customer engagement is absolutely critical today and offers 10 effective ways to instantly improve it. The ideas could be successfully applied to both B2C and B2B sectors. >>>
Lots of businesses today use Live Chat software for their online customer communication needs. From small start-ups to major corporations, companies choose Live Chat as another customer service option for its high speed of resolution and incredible ease of use. Whether you are selling software, clothes, gifts, machinery, parts, books or any other type of product, Live Chat is a must to ensure consistently great customer service and high customer satisfaction rates.
Yet, it takes time and experience to use it the right way and utilize its features to the fullest. If your website visitors seem reluctant to start a chat with you, check out these tips that are easy to apply and proved to be very effective. I hope they would help you unlock its full potentialand enjoy a greater rate of customer engagement. >>>
The automotive body repair shop is typically a dusty, smelly, male-dominated facility. Since the beginning of time this industry has been labeled as untrustworthy, legitimizing the status quo of caveat emptor.
Only recently have shops been trying to revolutionize the trade by offering clean facilities, wi-fi, coffee and play areas for kids. Some, like Toronto-based Hilary Ann started a crowdfunding campaign and subsequently launched an all-female auto body shop, Ink & Iron Automotive. Her business got every auto body shop in the city curious and talking about the changes it would bring. In other words, a single business can raise the expectation bar and disrupt the entire industry – forcing others to either adapt to new conditions or see demise.
No matter how great and useful your products or services are, poorly designed and boring website that does not engage your visitors will simply fail to attract and maintain their attention and convert them into customers. Unless you’re completely sure your website is close to perfect, consider these 10 simple ways to spice it up and make it more appealing and engaging for your visitors and customers.
1. Responsive Web Design
Even though responsive design is not a new concept, many businesses still lag behind in implementing it. Does your website look equally good no matter whether your visitors are looking at it on a desktop, tablet or phone? To make your website more engaging and provide a positive experience make sure it adjusts gracefully to perfectly fit any screen size of the device it’s being viewed on. >>>
Magento Content Management System powers 26% of top Ecommerce websites. Responsive layout, customizable design and an ability to reinforce Magento based websites with a great variety of useful extensions make this system one of the most popular among eCommerce platform solutions. A great deal of Magento extensions are available for different purposes. In this article we will suggest which of them will help to improve customer engagement and provide better customer support service.
Get closer to your audience with special custom forms
Being transparent and letting customers contact you whenever they have questions or would like to leave a feedback is a great step towards excellent customer support service. If you are not ready to utilize a live chat tool on your website, customizable web forms may become a good alternative which lets your visitors get in touch with you fast and easily. The WebForms extension is ideal for this purpose. It lets you not only design your own form and place it on your website but also get email notifications, filter results and integrate with your HelpDesk system. More detailed features description is available here. >>>