Whenever your customers contact you they can share their ideas and offer suggestions. This information is valuable both for business development and customer experience improvement. Your customers show your flaws and suggest where you need to work harder to bring your products or services to perfection. In fact, according to Microsoft research 52% of people around the globe believe that companies need to take action on feedback provided by their customers. Furthermore, that report also suggests that brands are viewed more favorably by 77% of consumers if they proactively invite and accept customer feedback. >>>
Modern customers start their search of products or services with thorough analysis of information available on the Internet. They visit company’s Facebook and LinkedIn pages and read available online customer reviews. Thus it is important to create a strong online presence and maintain it by collecting customer reviews and testimonials.
When you start collecting customer feedback and online reviews you’d need to use both Testimonial website page and profiles on the online review platforms. However, what kind of platforms to choose? And why does collecting online customer reviews help to improve search engine optimization and brand awareness? In this blog post we will answer these questions and describe most popular online review platforms where it is worth registering a profile for collecting online customer reviews. >>>
Provide support is glad to announce the release of the live chat operator console for iOS. This version allows you stay connected with your customers on the go and handle chat requests if you are not at your computer. The app lets you stay flexible and always online in your live chat. This way you will not miss chat requests and will be able to assist your customers during your coffee break. It will take a couple of minutes to download the app from the Apple AppStore and install it on your iPhone or iPad.
Scenario 1: If you are a real estate agent
Mobile app is a great help if you are constantly away from your office but need assist your customers through live chat. You can easily chat while waiting for customers or showing property. It will make the communication process fast and convenient. >>>
More and more websites today are managed with help of WordPress platform. The growing audience of website owners creates the growing demand for various plugins that facilitate not only website management process but also help improve customer experience. Live chat plugin can be easily added to your WP and will allow your website visitors to chat with you in real time. However, how to choose the right plugin and what kind of challenges can website owners face? >>>
Holidays provide a great opportunity for companies not only to sell more to repeat clients but also to acquire new customers. Together with a great opportunity to gain, comes a big chance to lose customers in the holiday season if you offer them bad customer service.
Customer service is almost always the first impression a customer will have with your company, so it is important to handle it the right way and not scare your customers away. The survey says that 60% of consumers would be “unlikely or very unlikely” to give repeat business to a company that had given them bad service in the past.
And repeat customers that continue to support your brand over time will spend 67% more than new customers. So it is well worth it to give your time and attention to managing the busy customer flow well in the holiday season. >>>
The French writer Antoine de Saint-Exupéry is credited with saying “A goal without a plan is just a wish.”
It is generally understood that the goal in customer service is to have effective communication with customers, which will result in customers being satisfied and will produce more revenue for the company in the end.
However, what is effective communication? What does it include and how a company can achieve it? Breaking down your plan into smaller sections which are easy to understand and convey to employees is the way to go.
A study from NewVoiceMedia found that:
- 67% of customers left a company due to poor service
- 10% have switched more than 5 times in the past year
- $430 is the average loss per customer
On the whole, all those service failures cost to businesses in the United States $75 billion per year.
Losing income, however, is not the only consequence of losing a customer. Angry and frustrated customers can hurt your company in many other ways. For example, they can spread negative word-of-mouth about your company or leave negative online reviews in social media and other online resources.
One of the main reasons customers get frustrated and want to leave is when companies don’t respond to their service requests. >>>
It also helps to:
- measure customer satisfaction
- improve products and services
- show that you value customers’ opinions
- create the best customer experience
- establish reliable source of information to other consumers
- collect data that helps taking business decisions
Most customers ignore survey requests unless they have something very positive or very negative to say. The main reasons for this are that surveys often reach customers at inconvenient time and the customer doesn’t see any real value for themselves in completing the survey. And even if the customer has taken the survey offered, this often results in very generalized responses, which don’t give you as a company much insight about the customer or what their interests and difficulties are. >>>
Have you ever encountered a situation when you would click the live chat button on a website promising instant online help and you would not reach anyone? I did. At other times, I would contact live chat support and instead of finding an answer to my question, I would be escalated to another person who would say that they will check the information and email me later.
I do understand that some questions take research and some issues take time to be diagnosed and fixed.
And still, I feel frustration in many such situations, especially when I have to explain the issue over and over again to another agent or repeat the same things in email later. As a customer, I want to be helped here and now while my question is still relevant and the issue is current.
Perhaps similar customer experiences are the reason first contact resolution remains an important metric in customer service. According to the Customer Experience Executive Report by CCW Digital, 70% of customers consider first contact resolution the most important factor when interacting with a company, yet only 10% of companies believe they excel at its delivery. >>>
If you are aiming for excellence, you can never stop learning and polishing your skills. What skills are needed for a great customer service?
There is a long-running debate over which set of skills is more important for a customer service rep, soft skills or technical skills.
A recent survey by Service Strategies concludes that 96% of respondents judged communication skills and interpersonal skills more important than technical skills for the success in customer support. After all, to resolve any technical problem a CSR needs strong communication skills to effectively gather information, analyze it and find a solution which will help the customer.