Why Online Customer Reviews are Important for your Business?

The importance of online customer reviews
The importance of online customer reviews

Modern customers start their search of products or services with thorough analysis of information available on the Internet. They visit company’s Facebook and LinkedIn pages and read available online customer reviews. Thus it is important to create a strong online presence and maintain it by collecting customer reviews and testimonials.

When you start collecting customer feedback and online reviews you’d need to use both Testimonial website page and profiles on the online review platforms. However, what kind of platforms to choose? And why does collecting online customer reviews help to improve search engine optimization and brand awareness? In this blog post we will answer these questions and describe most popular online review platforms where it is worth registering a profile for collecting online customer reviews. 

FinancesOnline – an online platform for SaaS/B2B software and financial products reviews

FinancesOnline is a great resource of software reviews provided both by experts and users. Here you can find the best solution for your business and leave a review about products you use. Provide Support is proud to be listed there and receive rising star and premium usability awards.

It is quite easy to submit your product by filling out special online form on FinancesOnline website.
In addition, their products pages rank high in Google. Thus getting a couple of customer reviews on their website will benefit your brand recognition.

Unique SmartScore™ system and the method of evaluating overall user satisfaction with the software allow readers to get a great initial impression of product functionality and easily view it from various aspects.

Capterra – one of the largest online review platforms

Capterra is a review site that evaluates software provided by B2B and B2C companies. It is very easy to find and compare software on their website. To rate and review a product you need to log into your LinkedIn profile, which makes each review genuine and trustworthy. We encourage our customers to leave a review on Capterra platform since their results are used by other online review platforms belonging to Gartner Digital Markets and are published on their websites.

G2 Crowd helps software companies to find their customers

Online customer review is not the only feature provided by G2 Crowd. They allow demonstrating all benefits of your product and publish grid reports based on reviews provided by customers. Each review is really genuine since they ask for screenshots proving that a reviewer has an experience with a product.

Companies are reviewed in a five-star scale. Furthermore, such questions as “What do you like best?” and “What do you dislike?” help customers to get a real opinion about available features. And for businesses this gives an opportunity to make improvements based on customer feedback.

Proactively collect reviews with Trustpilot

Trustpilot is a fast growing consumer review platform. While their free version for businesses is quite limited and allows creating a simple profile page and collect reviews, their paid version offers a wide range of features for collecting reviews and accumulating them within one indexed by Google profile page. You are welcome to post your review about Provide Support live chat software on Trustpilot and share your experience with our service.

The role of online customer review in your business growth

It is quite important to get listed not only on these platforms but also collect customer feedback through your website and publish your customers’ testimonials. There are many ways you can leverage your customer feedback and take advantage of it, here are the main ones:

  • An ability to measure customer satisfaction level
  • Better understanding of where you need to improve your products or services
  • An opportunity to improve customer experience and retention rate
  • Get reliable information and opinion about your products or services
  • Brand recognition and search engine optimization

By collecting customer feedback and encouraging your clients to leave online customer reviews you will show that you not only really care about them but also value their feedback and rely on it while making important business decisions. You are welcome to share in the comments to this blog post how online customer reviews help you improve your business.

Olga

Head of Customer Service Advocates and Social Media Coordinator at Provide Support, LLC
Olga is a Head of Customer Service Advocates and Social Media Coordinator at Provide Support, LLC. She is a writer and blogger on customer service innovation, customer service excellence and customer support technology.
Olga