Monitoring service levels has always been a fundamental aspect of managing a contact center. However, advanced contact center and customer relationship software has led to an abundance of data and a growing number of reports that have become unmanageable.
This influx of information has become a perplexing problem for contact center managers, as well as C-level executives, who want to make sure their contact center is performing optimally. When you’re spending a considerable amount on contact center system hardware and software, you want to make sure you’re getting its full value, including effective use of data generated. However, you don’t want to get to the point of the proverbial “analysis paralysis.” >>>
No one is so high up in the organization that they are above waiting on customers — Jack Mitchell, “Hug Your Customers”
There’s a great deal of talk today about the importance of customer service as a key competitive differentiator. More and more businesses are coming to the point of view that customer service is not a department within an organization, but rather an attitude, a philosophy and the mission of the entire company. It is widely stated that these days customer service is everyone’s job and responsibility. It is meant to go well beyond the frontline call center or a reception desk.
Although the “everyone does customer service” approach is widely accepted and fruitfully adopted by leading companies worldwide as a key part of their business strategy, one can’t help but wonder what it takes to get everyone involved in customer service. For startups and small businesses, keeping everyone on the same page and getting all employees to wear all kinds of new hats is quite a common practice. But it gets a bit complicated in case of a larger and long-standing organization. How do you go about turning the tide and implementing the new standards? >>>
There are many reasons why you should care to build a great customer service team.
One is, customer service is as important to a business as any other department, such as sales or marketing for example. It takes at least as much time and effort as other aspects of a business in order to move forward and succeed.
If you want to have a team of champions who will propel your business, it’s good to start off with a decent plan. The four key steps below are your landmarks for creating a best performing customer service team. >>>
There’s a delicate balance when it comes to scaling any professional team: hire too many too soon and resources go underutilized, but leave it too late and you risk overburdening your existing team members.
Customer support teams in particular can become overloaded and burned out if the company is growing faster than the team has capacity to handle.
There’s a big expectation on support teams to continue providing reliable service to customers at all times, and to never let the cracks show. For a customer, it doesn’t matter how many open tickets a support agent has on their plate as long as their agent is dealing with their issue right now.
For support agents, pressure comes from both sides – they’re held accountable for their efficiency from both the company and the customer. When the number of incoming inquiries is too much to handle, the only way to reduce the pressure is to get more hands on deck to deal with the volume. >>>
Every actor’s worst nightmare is forgetting their lines. Just imagine it: you’re standing in front of a crowd of hundreds, deep into the Second Act of The Importance of Being Earnest and suddenly, your mind goes blank. The only sound you hear is the nervous beating of your heart. Luckily there’s usually a director waiting in the wings to whisper your line to you. If only social customer service agents had it so easy.
But then again, the title of Oscar Wilde’s famous play offers a great lesson for contact centers: it’s more important to be authentic, to be human and personalized, than it is to flawlessly deliver a customer service script. With an increasing number of companies competing on customer experience — which essentially means competing to deliver the most authentic experience to customers who increasingly demand tailored service — it’s time for contact centers to ditch the script and personalize real-time social customer service. Here are four ways to make that happen. The first two concern agent behavior, while three and four focus on technology and social customer service software. >>>
With so many stories of bad customer service we hear these days, many people are getting the impression that customer service jobs are entry-level or unimportant roles taken just to get by until a better opportunity. Do you share the same view? I hope, not. For me, it’s just the opposite. An experience of working in customer service, even as a temporary job, can be a stepping stone to a great career and many other life achievements.
Working in customer service can be a formative experience that exposes you to people from all walks of life with all different kinds of backgrounds. In the long run, it may turn out to be valuable lessons you would not trade in for anything. In this blog post I would like to share my insider’s view on customer service career and my key takeaways from it. >>>
Winning loyal customers does not necessarily take huge marketing budgets. When it comes to customer loyalty, it’s small gestures that get appreciated the most and remembered.
Adding a simple personal touch to every interaction you have with your customers has a big impact on how they perceive your brand.
Loyal customers are a very important asset of any business. As statistical facts prove, up to 15% of a company’s most loyal customers account for 55-70% of the company’s total sales. The numbers are quite impressive.
Let’s take a look at how you can win greater customer loyalty with a few small personalized gestures. >>>
Highly engaged employees make the customer experience. Disengaged employees break it. – Timothy R. Clark
Are your employees passionate about their jobs and committed to contribute to your company’s goals? If not, you may be facing an employee engagement gap that can have a negative effect on productivity, retention, customer service levels and customer experience.
In fact, employee disengagement is a bigger problem than most employers realize. According to the Gallup studies only 32% of employees in the U.S. are engaged, worldwide this number is as little as 13%. Gallup also found that poor engagement at work can cost the U.S. anywhere from $450 billion to $550 billion per year. >>>
In any business existing customers leave and new customers arrive. However, there are customers who are the backbone of any business, they are the loyal customers. According to Accenture 28% of consumers are loyal to their providers and brands, which is why all effort should be taken to keep such customers and increase their number.
However, businesses focus on attracting new buyers and often forget about those customers who have been staying with them for a long time being loyal to their brands. These consumers feel frustration and leave as soon as they find an alternative. In this blog post I have described 5 reasons why businesses lose their loyal consumers. I hope that better understanding of this problem will help your business to retain loyal customers and provide a better customer service to them. >>>
If you are already offering live chat support service to your customers, you may have been thinking how to optimize your live chat procedures so that the tool brings the most benefits both to your company and your clients. This post is for you.
If you have only been considering to add live support to your website, you may also find this blog useful to outline for yourself what steps will be needed to make this tool efficient and worth having.
A survey by Software Advice concluded that a majority of U.S. adults have used live chat at least once. Many clearly express a preference for it over more traditional customer service channels for the simple reason that it offers many benefits that other channels don’t. >>>