No matter how hard we try we simply cannot please 100% of the people 100% of the time, that’s why customer complaints are inevitable in customer service. Whatever the problem might be, the way you address unhappy customers and handle their complaints can have a major impact on your company’s reputation.
Obviously, ignoring complaints and failing to resolve them can make your customers leave and spread negative word of mouth. On the bright side, 56%-70% of the customers who complain to you will do business with you again if you resolve their problem. If they feel you acted quickly and to their satisfaction, up to 96% will do business with you again, and they will probably refer other people to you.
Whenever you come across complaining customers, understanding what type of customer you are dealing with and knowing the best way to respond can be very helpful. According to researchers Allen F. Wysocki, Karl W. Kepner, and Michelle W. Glasser, complaining customers can be divided into five categories. In their paper published by the University of Florida, they described these customer archetypes and provided suggestions on how to effectively handle their complaints.
Surely, not all complaining customers fit perfectly into these 5 categories. But once you learn to identify these complaint patterns and respond appropriately, you’ll definitely find it easier to deal with whatever complaints come your way. Check the infographic below for details and some helpful tips and make sure to share them with your customer service team.
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<a href="https://www.providesupport.com/blog/types-of-complaining-customers-and-how-to-handle-complaints/"> <img src="https://www.providesupport.com/blog/wp-content/uploads/2016/03/5-Types-of-Complaining-Customers-and-How-to-Handle-Their-Complaints.jpg" alt="5 Types of Complaining Customers And How to Handle Their Complaints [Inforgraphic from Provide Support]" width="1100" height="6230" border="0"/></a> <p>From: <a href="https://www.providesupport.com/">www.providesupport.com</a></p>
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