Social networking becomes more and more popular today. It hit the Internet in the last few years and is gaining its popularity among different types of users. Ignoring negativity around your brand and users’ comments may become a nightmare for your business. On the other hand, properly handled complaints and quickly resolved customers’ issues will add credibility to your company and improve your customers’ trust and loyalty. As new trends rise, popularity of various social media platforms shifts. According to Digital Insights Statistics for 2013 74% of marketers believe Facebook is important for their lead generation strategy, 4.2 billion people use mobile device to access social media sites and more than 23% of marketers are investing in blogging and social media. For 2014 the number of marketers who invest in social media will grow as well as the tendency to offer customer assistance through various social media channels.
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