Creating a positive experience for your website visitors is one of the ways to boost sales during the holiday shopping fever. Advanced planning as well as nice website decorations will ensure that your visitors feel happy and satisfied while making purchases in your online store. ComScore stats show that online spending grows each year and thus it is important to be well-prepared for the coming Holiday season.
Deals continue to be the driving motivation for holiday shoppers. Sales and discounts were listed as the most important factor influencing their decision to shop at a particular retailer during the holidays by 74.7% of shoppers. Quality of merchandise was listed as most important by 60.9% of shoppers. Therefore when running the promotional campaign you need not only to have all merchandises ready to be shipped right away but also have your customer support team equipped with the right customer support tools and ready to handle the holiday load. >>>