To connect with new customers don’t try to get inside their heads. Get inside their hearts. Create an emotional connection. – Bill Quiseng
Some of the world’s most successful business leaders know that attracting customers and winning their loyalty isn’t merely about the product or service. It’s more about offering an experience that creates an emotional connection between the customer and the brand. In fact, the Temkin Group found that while all three components of customer experience – success, effort, and emotion – have a strong effect on loyalty, emotion turns out to be the most important element.
When companies connect with customers’ emotions, the payoff can be huge. According to the Harvard Business Review, consumers who are emotionally connected with a brand are anywhere from 25% to 100% more valuable in terms of revenue and profitability than those who are “merely” highly satisfied with it. >>>
Customer service representatives play a key role in business growth and promotion – by supporting customers they build trust and improve brand awareness, reduce the number of complaints and facilitate your marketing efforts. More than that, they often are the only contact a customer has with a company. If your business is in need of creating or growing a customer service team, there should be a process of evaluating its performance to make the team successful. >>>
Your website is a face of your business. Not only it sells products or services, it represents your company’s values and culture. To attract and retain customers your website has to clearly communicate that customer satisfaction is a priority. How do you show them that you really care and value their time? What can be done to improve user experience on your website?
In this article we will take a look at a few great tools designed to make your website visitors feel more comfortable as they browse through the pages, look up information or make their way through to a successful purchase. Amazingly, these tools would also help you save costs, increase sales and make your support more efficient. Sounds like a miracle, doesn’t it? >>>