Live chat has been adopted by many ecommerce websites over the recent years. Not without a reason. According to a study by Forrester, 44% of online shoppers consider live chat one of the most important features a website could offer.
What effects has live chat produced for ecommerce? Are there any real benefits, or is it just another popular trend?
We contacted the owners of 3 ecommerce stores and asked them how adding live chat as a contact option in their online shop has changed their business. Here is what they had to say on this. >>>