With the Internet becoming part of our lives users prefer complaining publicly about services or products. According to Conversocial 88% of consumers are less likely to buy from companies who leave complaints unattended. But what about those customers who just did not complain and went away silently? These will be forever lost for a company and will never come back. To prevent customers from switching to competitors businesses should pay more attention to their complaints and address them timely.
However, this is not enough. Complaints are the greatest source of learning, they show us where we fail and where and how we should improve. Here are 10 most common reasons why our customers complain. >>>