Many businesses lose their past clients to their competitors because they fail to keep in touch with them. Sure, automated company greeting cards are nice, but they do not exactly show your devotion or have much of an impact on the client.
Past clients are useful assets and can come in handy for a repeat business. There are only so many new customers that you can bring in your business, and hence past clients matter a lot to your bottom-line. Everybody knows how hard it is to please a new client vs. an old one so you might as well try remaining a little bit friendly with them for the sake of your business. This will not only enhance your reputation among other clients but will also help you generate more customers as past clients have a way of recommending brands and businesses to the people they know.
Here’s how you can keep in touch with people and companies that once did business with you: >>>