Mistakes you may be committing if your live chat generates little or no return. How to improve the ROI of Live Chat

Live chat is a powerful and versatile customer service and sales tool that helps many companies to build a stronger brand image and increase profits. Still there are some businesses who struggle to generate any return from the tool and justify its cost. The main cause is usually “not enough people are using the service”. So naturally there is a question, how to get more people onto live chat. It must be understood that getting more traffic to the chat messenger is not the ultimate goal. The fact that the live chat tool remains underutilized by users is often just an indicator that there is no sufficient engagement with customers and they remain detached and generally unconcerned with your business.

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