How to Deliver Exceptional Service to Four Generations of Customers

The other day I called my computer helpline, because I needed to be made to feel ignorant by someone much younger than me, and the boyish-sounding person who answered told me he required the serial number on my computer before he could deal with me. …We haven’t been talking four seconds and already I can feel a riptide of ignorance and shame pulling me out into the icy depths of Humiliation Bay. –Bill Bryson, `Notes from a Big Country’ Almost every business today has to face a great challenge of delivering customer service and support to people hailing from multiple generations.

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