What will your customers look like in 2020? What will they expect from your business? Will you be ready to meet their needs and expectations? According to the report Customers 2020 by Walker Information in collaboration with Customer Think and the Chief Customer Officer Council, in 2020 customers will be more intelligent, more informed and more demanding.
As stated in the report, customer expectations are going to change dramatically as they will expect to interact on their terms. With the explosion of digital and acceleration on innovations, customers will demand companies to personalize the experience, predict and proactively address their current and future needs. Generally, by 2020 customer experience will overtake price and product as the key brand differentiator. >>>
We’re in an incredibly fast paced and ever changing world where consumer choices are rapidly expanding and customer expectations are constantly increasing. Surprisingly though, how many business owners still need to be convinced that improving customer service and customer experience is essential and can lead to increased customer retention, brand loyalty and more revenue.
On the other side, just a single poor customer experience can easily break customer relationship and have a negative impact on brand reputation and the bottom line, as the voice of the customer has never been louder. That’s why downplaying the importance of customer service and customer experience is no longer an option. >>>
No matter the industry or the size of your business, great customer service usually comes down to reducing the effort customers have to make in order to get their questions answered and problems resolved. Live Chat has actually become one of the most effective customer service channels that allows businesses to provide that instant online support with minimal customer effort required.
When considering to implement live support chat a common question business owners ask is: ‘Will our customers use it?’ A recent Software Advice survey proves that the answer to this question is ‘yes’: 56 % of respondents report using live chat at least once while over one-third (39 %) say they have used it more than once. At that, live chat is more popular with younger generations (aged 18 to 34) who prefer using it to get answers to simple queries and questions they have while shopping online. >>>
A truly great customer service and customer experience can only be provided by the employees who feel happy and engaged at work. When your employees are happier, so are your customers. And when your customers are happy, they become more loyal to your brand, spend more money with you while your business makes more profits.
But the fact is that only 13% of employees worldwide are actually engaged at work, according to the Gallup’s study on the State of the Global Workplace. In other words, about one in eight workers are psychologically committed to their jobs and likely to be making positive contributions to their organizations. 63% are ‘not engaged’ and 24% are ‘actively disengaged’ indicating that they are unhappy and unproductive at work.
So how do you make them happier and more engaged? Besides improved compensation packages, there might be other ways to encourage long-lasting employee satisfaction. Here’s 5 basic steps to increase engagement in the workplace and make your employees happier. >>>
During the holiday season our customers expect quick, consistent and outstanding customer service which starts from the moment they enter the store or visit your website and does not finish with the moment they pick their purchases up or receive their delivery. The holiday shopping season is a huge opportunity for consumer brands to exceed their sales goals for the year. Generous discounts will attract a higher volume of consumers to your store and this means you’d need to work twice more and twice hard. Thus advance preparation and empowering your team with the right tools for customer service will facilitate your company’s holiday workflow and help to create magic unforgettable moments for your customers.
Foster holiday spirit
Holiday decorations create special mood and encourage your website visitors to begin with a shopping process, especially if you offer gift cards and generous discounts. The right header decoration as well as holiday banners will do the trick and help your consumers dive into the rich offer of merchandises. In addition to your website decorations you might also upload holiday banners to your social media pages where you are going to promote and advertise your holiday deals. >>>
An effective customer service strategy is vital for building and growing a successful business, no matter the size or industry. If you’re planning a quicker growth and bigger profits for your business in 2015, it’s time to start rethinking your customer service strategy to get a jump on your competitors. What exactly can you do to make it better? Here are 6 steps to building a winning customer service strategy:
1. Make Outstanding Customer Service a Priority
How do you really think of customer service? If it’s just about getting things fixed when something goes wrong – it’s an after the fact, reactive attitude. Thinking this way might be harmful for your business. A proactive attitude is seeing customer service as a total experience, a process of engaging with prospects before and after they become your customers. When done right, customer service becomes your positive, long-term reputation. Make it a priority and ensure that everyone in your organization shares this vision and lives up to it consistently. >>>
We’ve all been victims of poor customer service in the past and we perfectly know what disappointed, dissatisfied and angry customers mean for a business. On the other side, great customer service can do wonders by creating happy, loyal customers or even brand advocates.
While there can be numerous and various reasons why so many businesses fail at providing great customer service, let’s focus on how exactly you can make it better. In fact, even small changes in your customer service strategy and daily customer service operations can actually have a huge impact.
This Infographic shows you 15 simple yet powerful ways to dramatically improve customer service at your business, no matter how big or small it is, and no matter what industry you are in. Have something valuable to add to this list? Feel free to share your thoughts, ideas and experiences in the comments. >>>
Customer service is the face of any company today. There is nothing more frustrating for consumers than poor customer service, especially if it is delivered by a large and known brand. Unfortunately not all businesses realize that customer service is more important today than they think and it definitely plays a very significant role in this world of constant competition. But still there is a question unanswered why do consumers stand this and do not seek for an alternative?
Comcast Customer Service Call Mayhem
This call record is fresh on our minds and shows how little attention is paid to customer service quality in this company. A customer support agent insisted on taking the customer who was canceling Comcast service through a circular argument to find out the reason why he was canceling. >>>
Do you agree that exceptional customer service begins with the hiring process? Having the right people on board to do the customer service job is the first step towards delivering outstanding customer service at your business. Akio Morita, Sony Corp. co-founder once brilliantly said: “No matter how good or successful you are, or how clever or crafty, your business and its future are in the hands of the people you hire.” But how do you find the best customer service talents and, most importantly, how do you know if they are actually the right people for representing your brand and serving your customers effectively?
Challenges and Hiring Pains
Hunting for customer service people is no simple task. Too often, the goal of a company is to simply fill a position rather than actually find the right person. Besides, sometimes the people with the right qualifications, experience and skill set do not have the right attitude and mindset to blend in with your team and match your business goals. >>>
As most business owners already know, it’s all too easy to lose valuable customers in today’s competitive, accelerated, consumer-powered marketplace. And providing terrible customer service is one of the fastest ways to make it happen. So why do we still see so many examples of companies offering awful customer service? There might be 6 major reasons for that:
Failing to realize the cost of bad customer service
Some businesses simply fail to realize and acknowledge the importance of customer service and, particularly, the financial impact of poor customer service on their organizations. Here’s some curious statistics to get you rethinking your customer service strategy: >>>