These days, the phrases “go above and beyond for the best customer service experience”, “the customer is always right” and “the customer is king” have become one of the most cliched and repeated in marketing. Business owners, marketing directors and managers across-the-board keep on being focused on delivering over-the-top customer service experience. And yet, poor customer service still exists and unfortunately seems all too common. Are we perhaps overlooking some fundamentals in the pursuit of excellence? Today, I would like to take you to the basics and share with you a short and clear list of customer service essentials. Most of them are fairly common knowledge, and they won’t take you much effort to follow, but still they are absolutely critical to ensure you perform your job professionally and serve your customers right. 5 Fundamental Do’s of Customer Service 1. Respect your customer Any relationship, be it a personal or a business one, starts with respect. As Dale Carnegie stated, one of the key principles for building relationships is to make the other person feel important, and do it sincerely. Customer service is all about making customers feel valuable and important. Any customer deserves your full attention and polite, friendly attitude. … Continue reading 10 Do’s and Don’ts of Excellent Customer Service