For many years shopping cart abandonment has been a huge problem for eCommerce business owners. According to the Baymard Institute, the average documented online shopping cart abandonment rate is 68.53%, which is an outrageous statistics. To put it simpler, nearly 70 out of 100 people leave your website without completing their purchase!
While there are many reasons online shoppers abandon their carts that you have little or no influence over, such as comparison shopping, many of them can actually be prevented if you know what exactly to focus your efforts on. Those are mainly connected with how user-friendly and credible your website is.
This infographic covers the major reasons for shopping cart abandonment and provides some actionable tips on how you can make your eCommerce website more trustworthy and how to design your checkout page to decrease the abandonment rate. How do you fight shopping cart abandonment on your site? Tell us in the comments below!
If you would like to share this infographic on your blog or website, just copy the following code and paste it into your webpage source:
<a href="http://www.providesupport.com/blog/how-to-prevent-shopping-cart-abandonment/"> <img src="http://www.providesupport.com/blog/wp-content/uploads/2015/09/Shopping-Cart-Abandonment-Infographic.png" alt="Shopping Cart Abandonment: Why It Happens And How To Prevent It [Inforgraphic from Provide Support]" width="1300" height="5530" border="0" /></a> <p>From: <a href="http://www.providesupport.com/">www.providesupport.com</a></p>
Provide Support is a leading customer service software provider, offering live chat and real-time visitor monitoring tool for businesses: www.ProvideSupport.com
Latest posts by Mary Shulzhenko (see all)
- The History of Customer Service and Future Trends (Infographic) - February 15, 2017
- 20 Ways to Thank Your Loyal Customers (Infographic) - January 25, 2017
- Customer Service Etiquette Tips: How to Keep Your Customers Happy (Infographic) - December 29, 2016