Shopping Cart Abandonment: Why It Happens And How To Prevent It (Infographic)

For many years shopping cart abandonment has been a huge problem for eCommerce business owners. According to the Baymard Institute, the average documented online shopping cart abandonment rate is 68.53%, which is an outrageous statistics. To put it simpler, nearly 70 out of 100 people leave your website without completing their purchase!

While there are many reasons online shoppers abandon their carts that you have little or no influence over, such as comparison shopping, many of them can actually be prevented if you know what exactly to focus your efforts on. Those are mainly connected with how user-friendly and credible your website is.

This infographic covers the major reasons for shopping cart abandonment and provides some actionable tips on how you can make your eCommerce website more trustworthy and how to design your checkout page to decrease the abandonment rate. How do you fight shopping cart abandonment on your site? Tell us in the comments below!

Shopping Cart Abandonment: Why It Happens And How To Prevent It
Shopping Cart Abandonment: Why It Happens And How To Prevent It

If you would like to share this infographic on your blog or website, just copy the following code and paste it into your webpage source:

<a href="http://www.providesupport.com/blog/how-to-prevent-shopping-cart-abandonment/"> 
<img src="http://www.providesupport.com/blog/wp-content/uploads/2015/09/Shopping-Cart-Abandonment-Infographic.png" 
alt="Shopping Cart Abandonment: Why It Happens And How To Prevent It [Inforgraphic from Provide Support]" width="1300" height="5530" border="0" /></a> 
<p>From: <a href="http://www.providesupport.com/">www.providesupport.com</a></p>

Enjoy!

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Provide Support is a leading customer service software provider, offering live chat and real-time visitor monitoring tool for businesses: www.ProvideSupport.com

Mary Shulzhenko
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Mary Shulzhenko

Assistant Marketing Director at Provide Support, LLC
Mary is an Assistant Marketing Director at Provide Support, LLC. She is a writer and blogger on customer service, customer support and customer experience.
Mary Shulzhenko
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5 thoughts on “Shopping Cart Abandonment: Why It Happens And How To Prevent It (Infographic)

  1. Hey Mary, these tips are absolutely incredible. Half of these things I didn’t even think about. I’m a beginner in online shopping and I found these very helpful. Thank you very much!

  2. Hi Mary,

    Firstly wish u a very happy new year. I like your presentation style because it is very simple and easy to understand everyone. thanks for sharing.

  3. Hey Mary Shulzhenko, I just love your unique style and your infographic. It’s a great idea. I will try to make one for my site. I know I won’t be able to make one’s like yours which said everything about your content, but I will try my best.

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